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About Us: How to Write the ‘Everything’ That Nobody Wants to Know

It’s often the lengthiest page on a website, and almost always trails the rest of yourcontent in hits. It’s also the most subjective, and therefore the most difficult to balance between too little or too much information. So why is the About Us or Biography section so important? How do you know if yous is effective? And, most importantly: If it’s so difficult to write and receives so few hits, why have one at all?