Welcome to Precision Impact.
We're here for one reason: To help your business leave its mark.

Latest Blog Posts:

Stuffed notebook

New Year, New Venture: 3 Steps to Successfully Starting Your First Business

Whether it’s starting your first business venture, eating healthier, making more time for your friends and family, or getting svelte at the gym, the ‘new year’s resolution’ is famous for giving people the will to make some positive changes in their lives—and infamous for not giving them the structure to maintain that change for more than a few weeks.

Law books

But Wait, There’s Trump: Salesmanship Meets Politics

Like many copywriters, I can be a bit of a language nerd. Understanding how others’ perceptions of us are coloured by the words we use is an extremely important skill that everyone in marketing should at least understand, if not outright master. And when it comes to wizardry of public perception, you can’t ignore the Republican nomination of Donald Trump.

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Specializations

Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including:

Financial

The financial service industries face very unique challenges when it comes to writing. It’s extremely important that clients understand and trust you, yet many find financial concepts and jargon to be dry and particularly difficult to grasp. I can help you to make sure that your copy is both accessible and engaging.

Legal

Very few can appreciate the importance of the accuracy of one’s language quite like those in the legal profession. With law, your clients require clear and absolute understanding of nuanced processes and precedents. I can break these down for them while avoiding ambiguity and language that can get you into trouble.

Clinical

Practitioners in the healthcare community, regardless of specialty, tends to face a great deal of scrutiny. Colleges, advisory boards, regulatory agencies, and government ministries all have their own sets of regulations that must be adhered-to, and none of them tolerate reckless copy. I can help you to keep compliant through quality copy.

Technical

Technology has a tendency to evolve at an exponential rate, while humans do not. How do you describe complicated engineering concepts, new technologies, data hierarchies, and any of the like, to an audience who can barely operate a DVR? You find a competent writer who is willing to learn the technology.
Get Ready to Make an Impression

Interested? Let us know how we can help you!