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Latest Blog Posts:

Jingle Theory: The Marketing Math Behind Christmas Carols

It has begun. As it has every year around this time. As it will every year to come. The nightmarish soundscape synonymous with ravenous hordes packed tightly together as they drive themselves half-mad in pursuit of joy. Those tormentors of the service workers, drowned them in cheer until they wish themselves deaf. The scourge of jingling bells and caroling choirs. The drummer boys and tannenbaums. The Bing and the Bublé. The Christmas carol. Okay, that might be a little over-dramatic. But you can’t deny that Christmas carols—some of them, anyhow—can get a little bit old after a while. Particularly when you’re forced to listen to the same one or two albums over and over again for about two straight months. Even those who love the season have one or two songs (or, at the very least, renditions of songs) that they could do without—yet once a song enters the Christmas...

Flying fish

Retail is Dead; Long Live Retail: A Study on Evolving Your Business Alongside Your Industry

Reading some of the articles surrounding the current state of retail, I can’t help but think of that old ‘The king is dead! Long live the king!’ saying you hear in movies whenever a historical monarch passes. Given the fairly recent news of Toys R Us filing for bankruptcy protection, and the earlier bankruptcies of major retailers such as Payless and Radio Shack, it’s easy to see why many believe retail is dying. Of course, retail as a whole isn’t dying. Parents still buy toys for their children. People still wear shoes. Devices still need doodads to connect to other devices. (Yes, Radio Shack escaped bankruptcy a few years ago by partnering with Sprint and focusing on cell phones, but cell phones still require doodads of their own.) The reason why these long-established companies are going bankrupt is because retail has evolved, and these companies have failed to evolve alongside...

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Specializations

Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including:

Financial

The financial service industries face very unique challenges when it comes to writing. It’s extremely important that clients understand and trust you, yet many find financial concepts and jargon to be dry and particularly difficult to grasp. I can help you to make sure that your copy is both accessible and engaging.

Legal

Very few can appreciate the importance of the accuracy of one’s language quite like those in the legal profession. With law, your clients require clear and absolute understanding of nuanced processes and precedents. I can break these down for them while avoiding ambiguity and language that can get you into trouble.

Clinical

Practitioners in the healthcare community, regardless of specialty, tends to face a great deal of scrutiny. Colleges, advisory boards, regulatory agencies, and government ministries all have their own sets of regulations that must be adhered-to, and none of them tolerate reckless copy. I can help you to keep compliant through quality copy.

Technical

Technology has a tendency to evolve at an exponential rate, while humans do not. How do you describe complicated engineering concepts, new technologies, data hierarchies, and any of the like, to an audience who can barely operate a DVR? You find a competent writer who is willing to learn the technology.
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