Welcome to Precision Impact.
We're here for one reason: To help your business leave its mark.

Latest Blog Posts:

7 Content Considerations Every Law Firm Needs to Make

If you’ve read anything about Precision Impact, you’ll know that we write content for a number of highly technical industries, including law firms. As such, I’ve spoken to quite a few lawyers about how they approach their content, as well as digital strategists and SEO (Search Engine Optimization) experts. Each side has legitimate concerns with the other, and there is certainly merit in both perspectives. Lawyers tend to prefer to keep a hand on the wheel, regardless of how busy they might be. Some will outsource their writing to some form of expert, be it a writer or a marketing firm, but even they are concerned about the quality of their content. However, from the SEO perspective, content simply needs to be written and put out there, particularly when it comes to blog articles. Google hates an infrequently updated website, and most lawyers don’t have the time to write and...

The Science of Absurdity: A Reaction to “6 Bizarrely Specific Commercial Tropes that Need to Die”

I’m kind of a nerd. I think just about anyone who finds themselves gravitating towards highly technical topics tends to be—at least at some level. As such, I tend to consume a fair amount of nerd-centered media, one of which is Cracked, an online publication that is known for “X insane things that Y” types of list-based articles, many of which have to do with marketing. Sure, their tone is a bit cynical, but I’ve been reading their articles for well over a decade, and have been following their video content off and on since it was first introduced. That being said, a recent video of theirs didn’t seem to stick the landing with me. Usually when they have content about marketing, they’re presenting real absurdities, highlighting legitimate problems or concerns, or showcasing the worst-case-scenarios from well-intentioned but ill-thought-out marketing efforts. In their recent 6 Bizarrely Specific Commercial Tropes that...

Specializations

Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including:

Financial

The financial service industries face very unique challenges when it comes to writing. It’s extremely important that clients understand and trust you, yet many find financial concepts and jargon to be dry and particularly difficult to grasp. I can help you to make sure that your copy is both accessible and engaging.

Legal

Very few can appreciate the importance of the accuracy of one’s language quite like those in the legal profession. With law, your clients require clear and absolute understanding of nuanced processes and precedents. I can break these down for them while avoiding ambiguity and language that can get you into trouble.

Clinical

Practitioners in the healthcare community, regardless of specialty, tends to face a great deal of scrutiny. Colleges, advisory boards, regulatory agencies, and government ministries all have their own sets of regulations that must be adhered-to, and none of them tolerate reckless copy. I can help you to keep compliant through quality copy.

Technical

Technology has a tendency to evolve at an exponential rate, while humans do not. How do you describe complicated engineering concepts, new technologies, data hierarchies, and any of the like, to an audience who can barely operate a DVR? You find a competent writer who is willing to learn the technology.
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