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Author Archives: William Hull

About William Hull

With a background in publishing and experience writing copy for virtually every medium, Will has dedicated himself to becoming as versatile, knowledgeable, and effective as humanly possible. His core belief of quality over quantity is the foundation upon which Precision Impact was built. He is also unable to make a 'Penseur' pose without looking at least a bit ridiculous, as evidenced by his profile photo.

New Year, New Venture: 3 Steps to Successfully Starting Your First Business

Whether it’s starting your first business venture, eating healthier, making more time for your friends and family, or getting svelte at the gym, the ‘new year’s resolution’ is famous for giving people the will to make some positive changes in their lives—and infamous for not giving them the structure to maintain that change for more than a few weeks.

But Wait, There’s Trump: Salesmanship Meets Politics

Like many copywriters, I can be a bit of a language nerd. Understanding how others’ perceptions of us are coloured by the words we use is an extremely important skill that everyone in marketing should at least understand, if not outright master. And when it comes to wizardry of public perception, you can’t ignore the Republican nomination of Donald Trump.

How to Avoid Getting Burned by your PPC Agency

AdWords is an extremely powerful marketing tool, particularly in the hands of a skilled PPC agency. A well-planned, well-thought-out campaign can give you a major leg-up over your competition, help you reach markets that are otherwise inaccessible, and most often carry a price tag that’s considerably smaller than conventional advertising. Unfortunately, with this exciting, constantly-evolving piece of marketing technology comes a slew of those who would prey on its unfamiliarity. After all, if you don’t fully understand the technology, how can you gauge the value you’re getting from it?

November: The Month of Memorable Brand Marketing Strategy

November is that rare month where historical events and convenient rhyme schemes meet. Whether you’re recognizing ‘the war to end all wars’ on the 11th or the end of a revolution that never happened on the 5th, the reason for the season is remembrance. It’s fitting, then, that this month we’re focusing on brand memorability.

Save 10% Off Holiday Services with Our Annual ‘Christmaween’ Promotion

Thanksgiving has come and gone, and now the streets fill with jack-o-lanterns and cottony cobwebs. Little ghosts and ghouls are peeking out from the window, just waiting for that hallowed night when they get to haunt the neighbourhood–and get some candy while they’re at it. As a business owner, this can only mean one thing.

Do You Need a New Website if you Don’t Need New Business?

While it’s an extremely high priority for new and struggling businesses, it’s important for marketing specialists to realize that there are a lot of established businesses out there who, believe it or not, aren’t out to find new business. In fact, chasing new business would actually violate their business philosophy.

Ghostwriting and Contracting: Writing Content Without Writing Content

A steady flow of quality content is extremely important, both for demonstrating your expertise and activity in your field as well as weighing heavily in your search engine ranking. However, not everyone has the time to formulate, write, polish, and post fresh content every few weeks. And even if you do, you might not have the skill to create content that is high enough in quality to represent your business. Ignoring your content can heavily damage your business. So how do you keep up if you don’t have time?