We live in a society that places a lot of emphasis on money. Money makes the world go round. Cash rules everything around me. Buy low, sell high. Coffee is for closers. It’s all about the Benjamins. Grab that cash with both hands and make a stash. Even Andy Warhol famously said “Making money is art”. Far too often, this focus on money causes those in the financial industry to forget an extremely important fact: Effective Financial Content Isn’t About Money. That’s right. Repeat it aloud. Effective financial content isn’t about money. Again, with gusto: Effective financial content isn’t about money! Have I lost my mind? Maybe—but not about this. While money is perhaps the most important resource to individuals in western society, it’s also completely meaningless on its own (or, at least, it hasn’t since the gold standard was ditched about a century ago). Money doesn’t have intrinsic value—but...
I’m kind of a nerd. I think just about anyone who finds themselves gravitating towards highly technical topics tends to be—at least at some level. As such, I tend to consume a fair amount of nerd-centered media, one of which is Cracked, an online publication that is known for “X insane things that Y” types of list-based articles, many of which have to do with marketing. Sure, their tone is a bit cynical, but I’ve been reading their articles for well over a decade, and have been following their video content off and on since it was first introduced. That being said, a recent video of theirs didn’t seem to stick the landing with me. Usually when they have content about marketing, they’re presenting real absurdities, highlighting legitimate problems or concerns, or showcasing the worst-case-scenarios from well-intentioned but ill-thought-out marketing efforts. In their recent 6 Bizarrely Specific Commercial Tropes that...
It has begun. As it has every year around this time. As it will every year to come. The nightmarish soundscape synonymous with ravenous hordes packed tightly together as they drive themselves half-mad in pursuit of joy. Those tormentors of the service workers, drowned them in cheer until they wish themselves deaf. The scourge of jingling bells and caroling choirs. The drummer boys and tannenbaums. The Bing and the Bublé. The Christmas carol. Okay, that might be a little over-dramatic. But you can’t deny that Christmas carols—some of them, anyhow—can get a little bit old after a while. Particularly when you’re forced to listen to the same one or two albums over and over again for about two straight months. Even those who love the season have one or two songs (or, at the very least, renditions of songs) that they could do without—yet once a song enters the Christmas...
In recent months, the Canadian government has made a tax plan. And it’s… well, let’s just say that it’s not the most popular piece of legislation to cross the desk of small-to-mid-sized business owners. Naturally, there’s been a backlash. Most of the literature you can find on the matter has at least a soupcon of vitriol, and even those attempting to be impartial are obligated to mention the fervor with which the business owners disagree with the plan.
While on a run the other day, I passed by a learning annex that had a sign in the window for business blog writing workshops. As a content writer myself, I had two thoughts: “This is a good idea for a lot of business owners who want to maintain their own web content,” and “This is a bad idea for a lot of business owners who want to maintain their own web content.”
Whether it’s starting your first business venture, eating healthier, making more time for your friends and family, or getting svelte at the gym, the ‘new year’s resolution’ is famous for giving people the will to make some positive changes in their lives—and infamous for not giving them the structure to maintain that change for more than a few weeks.
Like many copywriters, I can be a bit of a language nerd. Understanding how others’ perceptions of us are coloured by the words we use is an extremely important skill that everyone in marketing should at least understand, if not outright master. And when it comes to wizardry of public perception, you can’t ignore the Republican nomination of Donald Trump.
November is that rare month where historical events and convenient rhyme schemes meet. Whether you’re recognizing ‘the war to end all wars’ on the 11th or the end of a revolution that never happened on the 5th, the reason for the season is remembrance. It’s fitting, then, that this month we’re focusing on brand memorability.
Thanksgiving has come and gone, and now the streets fill with jack-o-lanterns and cottony cobwebs. Little ghosts and ghouls are peeking out from the window, just waiting for that hallowed night when they get to haunt the neighbourhood–and get some candy while they’re at it. As a business owner, this can only mean one thing.
While it’s an extremely high priority for new and struggling businesses, it’s important for marketing specialists to realize that there are a lot of established businesses out there who, believe it or not, aren’t out to find new business. In fact, chasing new business would actually violate their business philosophy.