In recent months, the Canadian government has made a tax plan. And it’s… well, let’s just say that it’s not the most popular piece of legislation to cross the desk of small-to-mid-sized business owners. Naturally, there’s been a backlash. Most of the literature you can find on the matter has at least a soupcon of vitriol, and even those attempting to be impartial are obligated to mention the fervor with which the business owners disagree with the plan.
While on a run the other day, I passed by a learning annex that had a sign in the window for business blog writing workshops. As a content writer myself, I had two thoughts: “This is a good idea for a lot of business owners who want to maintain their own web content,” and “This is a bad idea for a lot of business owners who want to maintain their own web content.”
AdWords is an extremely powerful marketing tool, particularly in the hands of a skilled PPC agency. A well-planned, well-thought-out campaign can give you a major leg-up over your competition, help you reach markets that are otherwise inaccessible, and most often carry a price tag that’s considerably smaller than conventional advertising. Unfortunately, with this exciting, constantly-evolving piece of marketing technology comes a slew of those who would prey on its unfamiliarity. After all, if you don’t fully understand the technology, how can you gauge the value you’re getting from it?
November is that rare month where historical events and convenient rhyme schemes meet. Whether you’re recognizing ‘the war to end all wars’ on the 11th or the end of a revolution that never happened on the 5th, the reason for the season is remembrance. It’s fitting, then, that this month we’re focusing on brand memorability.
Thanksgiving has come and gone, and now the streets fill with jack-o-lanterns and cottony cobwebs. Little ghosts and ghouls are peeking out from the window, just waiting for that hallowed night when they get to haunt the neighbourhood–and get some candy while they’re at it. As a business owner, this can only mean one thing.
While it’s an extremely high priority for new and struggling businesses, it’s important for marketing specialists to realize that there are a lot of established businesses out there who, believe it or not, aren’t out to find new business. In fact, chasing new business would actually violate their business philosophy.
It’s often the lengthiest page on a website, and almost always trails the rest of yourcontent in hits. It’s also the most subjective, and therefore the most difficult to balance between too little or too much information. So why is the About Us or Biography section so important? How do you know if yous is effective? And, most importantly: If it’s so difficult to write and receives so few hits, why have one at all?