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Marketing News and Educational Resources

Cold Logic vs Mass Hysteria: An Exploration of Persuasive Tactics in the Tax Reform Debate

In recent months, the Canadian government has made a tax plan. And it’s… well, let’s just say that it’s not the most popular piece of legislation to cross the desk of small-to-mid-sized business owners. Naturally, there’s been a backlash. Most of the literature you can find on the matter has at least a soupcon of vitriol, and even those attempting to be impartial are obligated to mention the fervor with which the business owners disagree with the plan.

Should I Take a Writing Course For My Business Blog?

While on a run the other day, I passed by a learning annex that had a sign in the window for business blog writing workshops. As a content writer myself, I had two thoughts: “This is a good idea for a lot of business owners who want to maintain their own web content,” and “This is a bad idea for a lot of business owners who want to maintain their own web content.”

How to Avoid Getting Burned by your PPC Agency

AdWords is an extremely powerful marketing tool, particularly in the hands of a skilled PPC agency. A well-planned, well-thought-out campaign can give you a major leg-up over your competition, help you reach markets that are otherwise inaccessible, and most often carry a price tag that’s considerably smaller than conventional advertising. Unfortunately, with this exciting, constantly-evolving piece of marketing technology comes a slew of those who would prey on its unfamiliarity. After all, if you don’t fully understand the technology, how can you gauge the value you’re getting from it?

November: The Month of Memorable Brand Marketing Strategy

November is that rare month where historical events and convenient rhyme schemes meet. Whether you’re recognizing ‘the war to end all wars’ on the 11th or the end of a revolution that never happened on the 5th, the reason for the season is remembrance. It’s fitting, then, that this month we’re focusing on brand memorability.

Save 10% Off Holiday Services with Our Annual ‘Christmaween’ Promotion

Thanksgiving has come and gone, and now the streets fill with jack-o-lanterns and cottony cobwebs. Little ghosts and ghouls are peeking out from the window, just waiting for that hallowed night when they get to haunt the neighbourhood–and get some candy while they’re at it. As a business owner, this can only mean one thing.

Do You Need a New Website if you Don’t Need New Business?

While it’s an extremely high priority for new and struggling businesses, it’s important for marketing specialists to realize that there are a lot of established businesses out there who, believe it or not, aren’t out to find new business. In fact, chasing new business would actually violate their business philosophy.

About Us: How to Write the ‘Everything’ That Nobody Wants to Know

It’s often the lengthiest page on a website, and almost always trails the rest of yourcontent in hits. It’s also the most subjective, and therefore the most difficult to balance between too little or too much information. So why is the About Us or Biography section so important? How do you know if yous is effective? And, most importantly: If it’s so difficult to write and receives so few hits, why have one at all?