South Coast Race Series is an exciting new athletic event organization company. Working with various members of our creative network, including DG Creative and Creative Splash Marketing, we generated and executed a comprehensive brand strategy.

Brand Identity

Our partners at DG Creative worked closely with the owner of South Coast Race Series to make a wordmark, colour scheme, and font set that perfectly suited the bright and colorful personality of the owner, ,as well as the spirit and celebration of racing in general.

Brand Website

Our designer and developer have laid the groundwork for a full South Coast Race Series website, bringing to the table a basic concept that perfectly matches the brand voice for use as an interim splash page. Planning and production are expected to kick off when 2015 South Coast Marathon wraps up. Keep an eye out for it!

Full Stationery Package

Our talented designer from DG Creative has produced a comprehensive package of branded stationery which includes envelopes, letterhead, cover sheets, and business cards. Each element of their branding is as bold and vibrant as the last, resulting in particularly effective brand cohesion.

Event Micro-Site

A lot goes into running a marathon. Our copywriter organized and articulated the information to make sure that all of this information is relevant and enlightening, entertaining to read, and, most importantly, easy to find. After all, an event with no less than 6 different races, each dealing with runners of varying skill, plus information on spectating, volunteering, sponsorship, road closures, and parking, can add up to an overwhelming amount of information.