Welcome to Precision Impact.
We're here for one reason: To help your business leave its mark.

Latest Blog Posts:

Should I Take a Writing Course For My Business Blog?

While on a run the other day, I passed by a learning annex that had a sign in the window for business blog writing workshops. As a content writer myself, I had two thoughts: “This is a good idea for a lot of business owners who want to maintain their own web content,” and “This is a bad idea for a lot of business owners who want to maintain their own web content.”

Fast vs Cheap vs Great: A Treatise for Impossible Expectations

There’s a Venn diagram floating around the creative marketing world that’s famous among graphic designers (pictured above). The joke is that you can only ask for two, and the one you don’t pick will burn you in the end. The joke plays with the notion of standards vs expectations—a notion that slaps entrepreneurs and business owners in the face time and time again.

Specializations

Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including:

Financial

The financial service industries face very unique challenges when it comes to writing. It’s extremely important that clients understand and trust you, yet many find financial concepts and jargon to be dry and particularly difficult to grasp. I can help you to make sure that your copy is both accessible and engaging.

Legal

Very few can appreciate the importance of the accuracy of one’s language quite like those in the legal profession. With law, your clients require clear and absolute understanding of nuanced processes and precedents. I can break these down for them while avoiding ambiguity and language that can get you into trouble.

Clinical

Practitioners in the healthcare community, regardless of specialty, tends to face a great deal of scrutiny. Colleges, advisory boards, regulatory agencies, and government ministries all have their own sets of regulations that must be adhered-to, and none of them tolerate reckless copy. I can help you to keep compliant through quality copy.

Technical

Technology has a tendency to evolve at an exponential rate, while humans do not. How do you describe complicated engineering concepts, new technologies, data hierarchies, and any of the like, to an audience who can barely operate a DVR? You find a competent writer who is willing to learn the technology.
Get Ready to Make an Impression

Interested? Let us know how we can help you!