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I’m kind of a nerd. I think just about anyone who finds themselves gravitating towards highly technical topics tends to be—at least at some level. As such, I tend to consume a fair amount of nerd-centered media, one of which is Cracked, an online publication that is known for “X insane things that Y” types of list-based articles, many of which have to do with marketing. Sure, their tone is a bit cynical, but I’ve been reading their articles for well over a decade, and have been following their video content off and on since it was first introduced. That being said, a recent video of theirs didn’t seem to stick the landing with me. Usually when they have content about marketing, they’re presenting real absurdities, highlighting legitimate problems or concerns, or showcasing the worst-case-scenarios from well-intentioned but ill-thought-out marketing efforts. In their recent 6 Bizarrely Specific Commercial Tropes that...
It has begun. As it has every year around this time. As it will every year to come. The nightmarish soundscape synonymous with ravenous hordes packed tightly together as they drive themselves half-mad in pursuit of joy. Those tormentors of the service workers, drowned them in cheer until they wish themselves deaf. The scourge of jingling bells and caroling choirs. The drummer boys and tannenbaums. The Bing and the Bublé. The Christmas carol. Okay, that might be a little over-dramatic. But you can’t deny that Christmas carols—some of them, anyhow—can get a little bit old after a while. Particularly when you’re forced to listen to the same one or two albums over and over again for about two straight months. Even those who love the season have one or two songs (or, at the very least, renditions of songs) that they could do without—yet once a song enters the Christmas...
Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including: