Welcome to Precision Impact.
We're here for one reason: To help your business leave its mark.
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If you’ve read anything about Precision Impact, you’ll know that we write content for a number of highly technical industries, including law firms. As such, I’ve spoken to quite a few lawyers about how they approach their content, as well as digital strategists and SEO (Search Engine Optimization) experts. Each side has legitimate concerns with the other, and there is certainly merit in both perspectives. Lawyers tend to prefer to keep a hand on the wheel, regardless of how busy they might be. Some will outsource their writing to some form of expert, be it a writer or a marketing firm, but even they are concerned about the quality of their content. However, from the SEO perspective, content simply needs to be written and put out there, particularly when it comes to blog articles. Google hates an infrequently updated website, and most lawyers don’t have the time to write and...
I’m kind of a nerd. I think just about anyone who finds themselves gravitating towards highly technical topics tends to be—at least at some level. As such, I tend to consume a fair amount of nerd-centered media, one of which is Cracked, an online publication that is known for “X insane things that Y” types of list-based articles, many of which have to do with marketing. Sure, their tone is a bit cynical, but I’ve been reading their articles for well over a decade, and have been following their video content off and on since it was first introduced. That being said, a recent video of theirs didn’t seem to stick the landing with me. Usually when they have content about marketing, they’re presenting real absurdities, highlighting legitimate problems or concerns, or showcasing the worst-case-scenarios from well-intentioned but ill-thought-out marketing efforts. In their recent 6 Bizarrely Specific Commercial Tropes that...
Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including: