The Most Basic Component of your Marketing is Often The Most Complex.
Branding is a concept that wears many hats. It’s your company image. Your look and feel. Your logo. Your identity. It dictates how well your customers remember you. How easily they recognize you. What people think of when they hear your name or see your logo.
When it comes to short copy, the goal is to say as much as necessary, in as little space as possible. This could include brand voice, core philosophies, targeted niche, industry trends, and more–all packed into a few carefully-selected words.
To complement, we also provide access to graphic designers and suppliers to ensure that the other components of your branding are professional and consistent.
Is branding a low priority for your new company? We suggest you consider our blog article on the dangers of poor branding.
Who are you? As an individual, as a business, and as an institution? How do you present yourself? Brand Identity is the emotional connection that brings you to the top of your clients’ minds when they think of your products or services, and includes not only logos and stationery, but everything associate with your business.
Fleshed-out, thought-out, stand-out branding is the simplest way to set yourself apart from the competition.
Promotional items can be distributed as hand-outs for new customers, loyaltay rewards to favoured customers, or even used as incentives for partners or high-performing employees. Literally anything with enough surface area to support your brandmark can be used as a promotional item, from pens to tools to high-end electronics.
We’ll help you find the perfect item that suits your business, your budget, your needs, your industry, and your intended recipients. We’ll make certain that your items are useful, relevant, and well-branded to remind your recipients of you for a long time.
As a company grows, your brand will be represented by more employees. Each variation, deviation, or alteration from the standard will compromise uniformity, undermining your brand as a whole. However, this same growth also makes it more difficult to provide oversight on how the brand is used.
Corporate Identity packages solve this with formally written guidelines explaining not only how to use visual elements of the brand identity, but can also include pitches, statements, and guidelines to help representatives to promote a unified version of your company.