AdWords is a complicated and intimidating endeavor, particularly to the small- and mid-sized businesses that it best serves. To make your entry into AdWords as seamless and painless as possible, we’ve assembled a number of ‘starter packages’ that cover all the costs associated with starting and running a successful AdWords campaign, and rolled them into one easy, manageable, monthly rate.
Get Started with a Search Campaign
Our search campaigns are divided into 3 groups, allowing you to focus on either a variety of key products, services, or target demographics.
This also includes a year of ongoing maintenance, regular reports, AdWords spend, and periodic recommendations on how you can make your campaign even more efficient, all for about the price of a coffee and a doughnut.
Get Fancy with a Banner Campaign
Catch their eye while reinforcing your brand. This package includes three professional, custom-designed banners, each highlighting a different aspect of your business, and each in the two most effective sizes.
This also includes a year of ongoing maintenance, regular reports, AdWords spend, and periodic recommendations on how you can make your campaign even more efficient, all for about the daily price of a breakfast sandwich.
Get Festive with a Seasonal Campaign
Have a campaign, but want to do something special for your busy season? Do you have a separate product line for summer or winter?
Our 4-month Seasonal Campaign will run in stead of one of your regular ad groups, directing visitors to a professionally designed landing page that we will custom-craft specifically for your campaign.
Package includes the creation and optimization of a seasonal campaign, as well as design, development, and population of a seasonal landing page on your website.
To reduce costs, this will use the AdWords spend, maintenance, and campaign setup from your current AdWords campaign.
Please note that campaigns take time to prepare; we strongly recommend that you allow at least two months before the campaign is set to begin.
Get Educated with our FAQ
There is a lot of confusion floating around regarding AdWords. After all, it runs on a fairly complex auction system, with a number of bells and whistles available to the savvy account manager.
To further complicate things, there are a number of businesses who use shady business practices and outright misdirection to drum up more business.
We operate on a platform of transparency, and would like to arm you against unrealistic claims while helping you to understand how AdWords works. We’ve assembled a FAQ to clear up the most common AdWords questions that we encounter:
How does an agency help your campaign?
Having an AdWords Professional Partner create and optimize your campaign can drastically increase the effectiveness of your spend by increasing the ‘quality rating’ and reducing the irrelevant traffic.
Are all agencies the same?
There are few standards governing the conduct of AdWords Partners. There are many skilled, qualified partners–just be certain to approach them with care, and be wary of anyone who doesn’t offer transparency.
Can't I just have Google run it for me?
Google does not create campaigns.
If someone calls you up claiming to be from Google and asking to build an AdWords campaign for you, they’re lying. Unfortunately, we’ve come across several businesses who have been soured on AdWords by those claiming to be from Google, misleading the clients into believing that their entire investment is spend.
Google does this to make sure that the AdWords market is competitive and fair: Since they don’t represent any client directly, the AdWords marketplace can remain unbiased.
Do you even need an agency? Can you just do it yourself?
If you can take the time to learn the ins and outs of AdWords, there is nothing stopping you from creating a fine campaign yourself, just like there is nothing stopping you from attending design school and drafting your own logo, or from apprenticing for a carpenter for five years and then building your own kitchen.
Can AdWords even benefit your business in the first place?
Part of AdWords’ success hinges on it being flexible enough to meet the needs of virtually any business. If your business isn’t illegal or pornographic, then there’s an AdWords strategy with your name on it.
That being said, some industries are far more competitive in the AdWords marketplace than others, and often the feasibility of your campaign depends on the size of your budget and the quality of your landing page.
For more detail, see our article, Is AdWords Right for My Business?
Can I have an AdWords campaign if I don't have a website?
Yes and no.
Your AdWords campaign needs a landing page–which is where visitors will go when they click on your ad. There are features such as ‘click to call’ that allow leads to bypass the website and contact you directly, but those are meant to be provided in addition to a landing page, not instead of one.
AdWords also uses your landing page to judge the relevance of your ad to the search or display content. If you don’t have a solid landing page, your campaign quality will suffer, and your value will plummet.
That being said, your landing page doesn’t necessarily need to be hosted on your own website. You could run campaigns that direct leads to an online marketplace, such as an Etsy store, an Ebay listing, or an Amazon page.
In other words, it needs a destination website, even if it’s not run by you.
Why is my first year more expensive than my second?
There is far more that goes into creating an AdWords campaign than simply spend. Our packages take the cost of other elements of the setup–campaign creation, ad creative, research, optimization, and maintenance–and rolls all the upfront costs into one manageable monthly plan.
Think of it like a cell phone package. Instead of having to slap down $500 for a new phone, you sign up for a contract that spreads the payment over 1-3 years.
Can I take over or co-manage the campaign?
For the first year, we retain control of the account. This lets us optimize and manage the campaign without having to worry about undoing anything you’ve done.
After the first year, the campaign creation and all creative will have been paid for. The property becomes yours; we can grant you control of the account at any time you wish.
Have any questions that aren’t listed? Feel free to Contact Us.