About Us

What do you do?

a modern workshopWe write, edit, and publish copy that helps those in highly complex or technical industries (including financial, clinical, legal, and tech) to communicate with ‘everyday people’. We write for a number of mediums, including blog posts, website content, branding-related copy, print materials, multimedia scripts and presentations, educational materials, white papers, and more.

In addition to creating content, we also provide editing services for any and all of the above, as well as providing ancillary services as needed.

Do you work on ‘academic papers’?

While I have a great amount of experience writing for legal, financial, and medical industries, I am not practicing lawyer, nor am I a chartered accountant, nor am I a registered therapist, nor am I medical physician. Academic papers are generally to chart new grounds, whether it’s presenting new studies, new evidence, new ideas, or new rebuttals.

However, while I am not qualified to revolutionize your industry on your behalf, I am a professional writer, and can help you to articulate your idea in a clear, efficient, and engaging manner, whether it’s through a thorough edit of a paper you wrote yourself, or through fleshing out bullet points and research notes into a complete, cohesive work.

Are you ‘Full-Service’?

An informal conferencePrecision Impact isn’t meant to be a one-stop-shop. Not per-se, anyhow; we have a number of trusted marketing professionals to whom we sub-contract for commonly associated services, such as web development, graphic design, print marketing, and even a few copywriters with varying specializations.

This allows us to provide a number of extra services, including logo design, branded ‘swag’, search engine optimization, social media marketing, and even custom web development.

However, even though we do offer to help you with virtually any service you might require, Precision Impact is, first and foremost, a writing service, specializing in presenting highly complex or technical topics in ways that the common reader can understand.

Why the Third Person?

When I talk about myself, I use the first person, on account of my not being the queen of England. However, Precision Impact isn’t a person, it’s a corporate entity, and therefore the third person is appropriate—even if that ‘corporate entity’ is comprised of one professional.

I know, it seems strange if you think about it, but that’s the nature of the English language. I would complain, but if English were easy, I would be out of the job, and we would be out of business.

What makes you the expert?

Classic style fountain penWell…

  • I’ve been a writer and editor for nearly twenty years, and a copywriter for nearly ten
  • I’ve got my share of credentials, having a BA (hons) in Creative Writing from the University of Windsor, and a post-grad certificate from the prestigious Humber Copywriting program.
  • I have worked on clients all across the spectrum, from car companies to law firms to psychotherapists to credit unions to IT firms, and just about everything in between

However, I could list credentials until I’m blue in the face; the real question is if I know what I’m doing.

Feel free to take a look at some of the work we’ve done for clients, and well as some of the work we’ve done for ourselves, and judge for yourself.

If you’d like to learn what we can do for you, please feel free to contact us for a free consultation.