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Com-placehold-ency: The Dangers of the ‘Band-Aid Web Page’

Marketing is all about presentation. It’s how businesses put their best foot forward, and make sure that your first impression is always a good one. And still, a number of businesses often find themselves with sections of their websites—or even their entire web presence—walled off with a ‘coming soon’ placeholder page. It’s not just small or local businesses, either. Large companies, and even some marketing agencies, will find themselves hiding behind a placeholder website for months on-end.