Welcome to Precision Impact.
We're here for one reason: To help your business leave its mark.
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We live in a society that places a lot of emphasis on money. Money makes the world go round. Cash rules everything around me. Buy low, sell high. Coffee is for closers. It’s all about the Benjamins. Grab that cash with both hands and make a stash. Even Andy Warhol famously said “Making money is art”. Far too often, this focus on money causes those in the financial industry to forget an extremely important fact: Effective Financial Content Isn’t About Money. That’s right. Repeat it aloud. Effective financial content isn’t about money. Again, with gusto: Effective financial content isn’t about money! Have I lost my mind? Maybe—but not about this. While money is perhaps the most important resource to individuals in western society, it’s also completely meaningless on its own (or, at least, it hasn’t since the gold standard was ditched about a century ago). Money doesn’t have intrinsic value—but...
If you operate in the clinical space—whether you’re a physician, psychotherapist, RMT, physiotherapist, optometrist, chiropractor, or dentist—having a regularly maintained blog can be a tremendous help, not only keeping your current patients informed, but also attracting new patients, establishing your authority, building up your SEO, and providing a resource for the world at large. (After all, regardless of your area of practice, your content can benefit everyone in some way—every human body operates with the same basic machinery, so-to-speak.) However, as helpful as informative blog posts can be, they can sometimes be a bit of a double-edged sword when it comes to patient wellness, causing unintentional consequences that can be dangerous—and, in some cases, even fatal. In this post, I hope to outline the potential dangers of well-intentioned articles, and follow with how you can make sure that the content you put out there to help your patients doesn’t inadvertently...
Precision Impact specializes in producing content and marketing materials for highly technical and complex industries who regularly deal with the general public, including: